Our Mission & Vision: Planting Seeds of Mercy

Our Story:
A Calling Inspired by the Beloved City

Welcome to Seeds of Mercy! Our story began in the beautiful city of Madinah Munawwarah, where we, as parents, were deeply inspired by the remarkable character of its people and the light of the Prophet.

We felt a profound calling to bring the rich Seerah (Prophetic biography) to life for our three beloved children—Muhammad Ihsaan, Rahmah, and Muhammad Yusuf. Each of them embodies the values of faith, kindness, and emotional intelligence, and we wanted to nurture these qualities in them through meaningful resources.

Planting Seeds :
Our Three-Fold Commitment to the Ummah

Established in 2025, our purpose extends beyond the pages of our books. We focus on these three essential pillars to ensure our effort creates a lasting legacy of love, learning, and generosity that uplifts children and families for generations to come.

Nurturing Spiritual Intelligence

We offer a curated selection of heartfelt resources that enrich our children's spiritual journeys. We believe in inspiring a new generation to carry forward the timeless values of the Prophet Muhammad SAW through books, poetry, and love.

Fostering Love and Compassion

We are committed to fostering a sense of community, kindness, and emotional intelligence within Muslim families globally, ensuring every child feels connected to the gentle heritage of their faith.

Creating a Legacy of Generosity

Every purchase contributes directly to supporting those in need. We are committed to spreading the light and teachings of our Beloved Nabi Muhammad SAW to the world through practical charity and welfare initiatives.

Seeds of Mercy Co-Creator

Meet Mohammed Zakir

Originally from South Africa, he brings together professional expertise and a deep commitment to Islamic education. With experience lecturing in both secular and Islamic studies, and working across several countries, he offers a perspective that unites modern pedagogy with seerah‑based spirituality, enriching the vision of Seeds of Mercy.

Now residing in Madinah Munawwarah, working as a financial consultant and also pursuing Arabic and Islamic studies, he co‑founded Seeds of Mercy with his wife Saffiya to nurture faith and love for Rasoolullah ﷺ; beginning within his own family and extending to communities across generations.

Seeds of Mercy Co-Creator

Meet Saffiya

Muallimah Saffiya Ameer is a Hafidha and Islamic scholar who completed the Sihah Sitta at Mu'eenul Islam in Johannesburg. She also holds an Honours Degree in Islamic Studies, and a qualification in Advanced Arabic Grammar. She approaches her teaching with both academic care and a gentle, mercy-centered ethos.

With over ten years of experience across a wide range of learners—including children, teens, adults, new Muslims, and advanced students—Saffiya’s teaching draws from both formal training and lived experience. Her Montessori background, combined with the insights gained from raising three young children in Madinah Munawwarah, informs her thoughtful and engaging approach to early childhood education.

Resource Designer

Meet Nihaal

Nihaal holds a Bachelor’s degree in Pharmacy and has pursued Qur’anic Arabic studies at Masjidus Salaam in Durban. She continues her journey in advanced Arabic and Islamic studies, driven by a deep love for knowledge and faith.

Her greatest inspiration comes from her two young daughters, who sparked in her a passion to learn, teach, and spread Islamic guidance in ways that touch the heart. Even as life presented unexpected challenges, Nihaal chose to transform her energy into meaningful roles: as a mother, a wife, and a lifelong student of the deen.

With a special interest in digital graphic design, Nihaal blends creativity with purpose. She brings vibrancy and accessibility to Islamic knowledge, crafting visuals and resources that make learning engaging and memorable. Her vision is clear: to pave a path where others can connect with the beauty of the deen easily, joyfully, and with lasting impact.

Nihaal’s journey is a reminder that strength is not the absence of trials, but the choice to live with purpose, faith, and creativity.

Beyond Books: Our Charitable Mission

Seeds of Mercy is not just about books; it’s about bringing to life humanitarian model set by our Beloved Muhammed ﷺ. Our charitable mission, inspired by the rich heritage of the Ansar (Helpers) of Madinah Munawwarah, is to give back. We do this by ensuring that a portion of every purchase contributes to initiatives that support underserved communities.

Frequently asked questions

We are thrilled to announce that our first pair of books is anticipated to launch around February 2026 (Sha'baan 1447 AH).
Our aim is to provide families with beautiful resources just in time for Ramadan preparation, helping parents and children connect with the spirit of the blessed month through the light of the Prophet ﷺ

Currently, donations directly support underprivileged families and individuals within Madinah Munawwarah, providing assistance in various essential aspects of their lives. We are also actively working to expand our reach and establish channels to support local communities in need within South Africa very soon. Every contribution helps us spread mercy and impact lives.

Seeds of Mercy proudly operates with a unique connection to the Prophet's City. While our founders are based in the radiant city of Madinah Munawwarah, our dedicated warehouse and fulfillment operations are strategically located in Johannesburg, South Africa.

Our initial focus is on crafting captivating board books primarily for toddlers and young children, designed to build a foundational love and understanding of the Prophet's ﷺ Seerah. However, our mission is to illuminate hearts of all ages! We will soon be offering a diverse range of digital resources and content suitable for older children, teens, and adults - all rooted in the timeless wisdom of Islam.