Our Story:
A Calling Inspired by the Beloved City

Welcome to Seeds of Mercy! Our story began in the beautiful city of Madinah Munawwarah, where we, as parents, were deeply inspired by the remarkable character of its people and the light of the Prophet.

We felt a profound calling to bring the rich Seerah (Prophetic biography) to life for our three beloved children—Muhammad Ihsaan, Rahmah, and Muhammad Yusuf. Each of them embodies the values of faith, kindness, and emotional intelligence, and we wanted to nurture these qualities in them through meaningful resources.

Planting Seeds: Our Three-Fold Commitment to the Ummah

Established in 2025, our purpose extends beyond the pages of our books. We focus on these three essential pillars to ensure our effort creates a lasting legacy of love, learning, and generosity that uplifts children and families for generations to come.

Nurturing Spiritual Intelligence

We offer a curated selection of heartfelt resources that enrich our children's spiritual journeys. We believe in inspiring a new generation to carry forward the timeless values of the Prophet Muhammad SAW through books, poetry, and love.

Fostering Love and Compassion

We are committed to fostering a sense of community, kindness, and emotional intelligence within Muslim families globally, ensuring every child feels connected to the gentle heritage of their faith.

Creating a Legacy of Generosity

Every purchase contributes directly to supporting those in need. We are committed to spreading the light and teachings of our Beloved Nabi Muhammad SAW to the world through practical charity and welfare initiatives.

Beyond Books: Our Charitable Mission

Seeds of Mercy is not just about books; it’s about building a community rooted in love and learning from the beautiful life of our Prophet Muhammad (SAW). Our charitable mission, inspired by the rich heritage of Madina Munawwarah, is committed to giving back, ensuring that every purchase contributes to initiatives around the world that support underserved communities.

Frequently asked questions

When are you Launching?

We are thrilled to announce that our first pair of books is anticipated to launch around Mid-January 2026 (Sha'baan 1447 AH).
Our aim is to provide families with beautiful resources just in time for Ramadan preparation, helping parents and children connect with the spirit of the blessed month through the light of the Prophet ﷺ
What charities do donations go to?

Currently, donations directly support underprivileged families and individuals within Madinah Munawwarah, providing assistance in various essential aspects of their lives. We are also actively working to expand our reach and establish channels to support local communities in need within South Africa very soon. Every contribution helps us spread mercy and impact lives.
Where are you based?

Seeds of Mercy proudly operates with a unique connection to the Prophet's City. While our founders are based in the radiant city of Madinah Munawwarah, our dedicated warehouse and fulfillment operations are strategically located in Johannesburg, South Africa.
Are your books for toddlers only?

Our initial focus is on crafting captivating board books primarily for toddlers and young children, designed to build a foundational love and understanding of the Prophet's ﷺ Seerah. However, our mission is to illuminate hearts of all ages! We will soon be offering a diverse range of digital resources and content suitable for older children, teens, and adults - all rooted in the timeless wisdom of Islam.